Kids and kids-at-heart have a long-time fascination with cookies, biscuits and wafers. Small wonder why these products continue to be some of the most-sought-after snacks in the market. This is what drives Ritz Food Corporation, one of the country’s leading players in the industry, to produce more of these tasty goodies and reach out not only to a wider market in the Philippines but in other parts of the world as well.
This Filipino-owned company ((previously known as Asian Biscuit Corporation) started manufacturing biscuits in 1984. It later ventured into a partnership with Khong Guan Biscuit Factory of Singapore to produce its biscuits and crackers in the Philippines including Khong Guan’s famous Sultana biscuits, Small Marie, Iced Gem, Creamy Chocolate and Cream Cracker which are part of the Monde Selection.
The year 1994 was a turning point in the company’s history. As part of its new corporate direction, it changed its name to Ritz Food Corporation and implemented expansion plans in order to face tough competition. In 1997, it expanded its line of products to include wafers and chocolate
coated biscuits.
The growth did not stop there. Seeing the vast potential in the market, the company started developing its own brand of biscuits and shifted to manufacturing new products in the line of candy and confectionery. More international opportunities came when, in 1999, Ritz received orders for biscuits, candies and confectioneries from Saipan, California and Abu Dhabi.
To date, Ritz Food Product Corporation, with a manufacturing plant at Binan, Laguna, operates six times a week with a workforce of 250 employees who fulfill the target maximum capacity of 250 tons per month or an average of 20,000 kgs per day of assorted baked products and confectioneries.
Not one to rest on its laurels, Ritz Food Corporation is vigorously pursuing its expansion plans in order to market demands.
After securing a Leasing Facility from ALGO Leasing and Finance Corporation (ALGO), Ritz Food Corporation will embark on new projects that will result to increased production capacity. “We are fortunate to have found a reliable partner in ALGO who provided us with the right financial products to aid us in our pursuit of further growth for our company,” said Tony Chua, President of Ritz Food Product Corporation. “With this business collaboration and synergy with ALGO, we are confident that we will meet our targets, and even surpass them, and pursue our mission of becoming a world-class food company providing consumers with high quality products at the best prices,” he added. To date, Ritz Food Corporation is proud not only of its Khong Guan products but its own brand of biscuits, candies and confectioneries as well. With expansion plans now in the drawing board, it will continue to strengthen its exports to the USA, Asia, Asia, Australia and Europe.
ALGO offers competitive financial products with expedient processing, targeting the middle market. Headed by former Equitable PCI Bank Chairman Antonio L. Go, the company boasts of its manpower exceptionally knowledgeable in the crucial areas of product development, marketing scanning and credit and risk management.
For inquiries on ALGO’s products and services, please call 893.8843 / 817.9847 or email ALGO@equicomsavings.com.ph or visit its offices at the G/F ODC Building, 219 Salcedo Street, Legazpi Village, Makati City. |
